Our business is packed with attribution marketing experts with years of experience in helping clients to get the best results from their digital marketing, so we decided to publish their top tips in these informative e-booklets.
Building the Business Case for Attribution
In this guide we will look at the importance of a business case in communicating the value of attribution to your wider business, how to go about putting the case together and how to solve common challenges.
A Buyer's Guide to Cross Device Measurement
As technology continues to evolve at a rapid pace, so do the shopping habits of consumers. Brands today must have a clear understanding of their clients' multi-device consumption.
Linking Online Activity to Offline Sales
Discover how you can measure the impact of online activity on offline sales with some actionable takeaways that can help you to get to grips with the true value of your online marketing efforts...
How Important is Online to Offline?
Read more about the importance of finding the join between your online and offline marketing channels to fairly attribute sale value
How to Implement Omnichannel Marketing
Developing a strategy that treats online and offline marketing activity and sales as one - can be quite a shift. Let’s take a closer look at the structural impact of an omnichannel strategy.
Build, Model, Do
While the technology and the algorithm for sharing value across touchpoints is important, we want to widen the lens to look at the three stages of attribution that are crucial to success.
Attribution: Rocket Powered Performance, Not Rocket Science
We provide 5 key steps to fuelling rocket powered marketing performance with attribution