Building the Business Case for Attribution
Whether you're looking to optimise marketing performance, re-assign budget more effectively or gain a better understanding of complex user journeys, there are many different ways attribution can benefit your business.
Whatever the drivers are for your business, your first step will usually be to build a business case for the project.
In this guide you will learn:
- Best practice for selling in attribution to the wider business
- How to prove ROI from the start of the project
- Tips on overcoming common challenges you may face
To find out more about how to approach the business case for your attribution project, complete the form on the right and download this free guide today.
Build, Model, Do
There is still a feeling of ambiguity surrounding attribution, with much of the discussion focusing solely on which attribution algorithm is best.