Cloggs: Attribution To Power Business
Results: 11% reduction in marketing spend whilst continuing to grow revenue
Using attribution to stay ahead.
Cloggs worked with Rakuten Attribution to deliver a solution that centralised all user journey and stock inventory data. The successful project has enabled Cloggs to confidently re-adjust ad spend to the channels that drive real profit, as well as improve business efficiencies and stock purchase decsions. As a result, Cloggs have:
- Reduced marketing spend by 11% whilst continuing to grow revenue
- Seen a 200% increase in display net margin
- Uncovered that 80% of all online activity is multichannel
Rakuten Attribution has helped us to reconfigure our online marketing mix and then prove to the wider business, in amazingly granular detail, just how hard each channel is working and contributing to demand. They have allowed us to take vast strides forward in a very short space of time