Bergfreunde: True Value of Display
Results: Attributed data showed display ROI was three times higher than previously thought.
Bergfreunde uncover the true impact display channels have within the conversion funnel.
Rakuten Attribution delivered a solution to Bergfreunde that revealed how different display channels and campaigns performed against each other, right down to impression level data.
The attributed sales data showed that:
- Display advertising was previously undervalued by 66%
- Performance reports seperated by region for the first time
- Attributed view of marketing performance to drive data driven decisions