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Challenge of the Modern Shopper

Consumers are making increasingly complex choices around how they browse, shop and buy.

Nearly everyone owns and uses more than one device, and purchase journeys that combine store visits, telephone calls and web browsing are the norm. With the new style shopper, measuring and optimising marketing and trading is tougher than ever.

This session focused on breaking down data silos and joining up the complex user journeys taken by the Modern Shopper. A series of case studies covered these three key challenges:

  • Joining your data
  • Analysing the data with a commercial focus
  • Turning insights into action

We used real examples to illustrate these points, share our insights and, as always, we kept things practical.

Past Events

See what some of the past attendees had to say about previous Actionable Insight events:

“The Actionable Insight seminar was great food for thought with a fresh and logical approach from people who truly understand retail challenges; an inspirational event with data leading to action at its core. The team has gained invaluable ideas to keep House of Fraser at the forefront of digital marketing.” 

Maria Larina, Search Manager at House of Fraser

"Confirmation that DC Storm are, once again, defining the solutions to digital's biggest challenges"

Duncan Popham, Managing Director at Total Search Solutions

"Seeing case studies that demonstrate the real return of these very interesting and very powerful strategies is the best way to get companies and teams to think outside the 'norm' and structure strategies for future growth."

Adam Stewart, Marketing Director at Rakuten’s Play.com



Seth Richardson - CEO, DC Storm

Seth co-founded DC Storm in the UK in 2004, designing and coding the early versions of its ground-breaking digital marketing technology platform. In 2006 he became CEO and has successfully taken the company onwards, whilst further developing its intuitive technology alongside first class service. His astute business acumen assists brands to optimise their digital marketing; ensuring they have the competitive edge to succeed online.

James Collins - Operations Director

James has spent his whole career in the IT industry and has held senior project management and consulting roles. As well as a sound understanding of technology, he has strong people management and change management skills that enable DC Storm to deliver excellent and scalable support services.



Lewis Lenssen - Commercial Director

As DC Storm’s Commercial Director, Lewis has helped to mastermind the company’s growth strategy with his extensive experience in digital marketing delivery, measurement and valuation.  Prior to joining DC Storm, Lewis founded and built a search specialist travel advertising agency before turning his attention to helping a range of leading travel clients.


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