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Measuring the Unmeasurable

Consumers don’t think about your brand as separate channels and siloes, so neither should you.

The most successful retailers are those with a strong multi-channel strategy, and joining users across channels and devices to measure its success is crucial.

In the latest Actionable Insight event, DC Storm will show you how to accurately value those hard to reach channels and incorporate them into the user journey for accurate measurement and attribution, to enable you to optimise the efficiency of your marketing

Attendees will discover how to join and measure:

  • Display advertising
  • TV advertising
  • Call-centre sales
  • In-store sales

We will use real examples to illustrate these points, share our insights and, as always, we will keep things practical.

The event takes place at wallacespace, Covent Garden, between 14:30 and 17:00 on Thursday 22nd May. Food and drinks will be provided following the seminars, offering the perfect opportunity to network with other attendees and the DC Storm team. 

Places are limited to ensure attendees have the chance to put their questions to our experts and discuss their experiences. Please enter your details in the form to the right to register your place.

Past Events

See what some of the past attendees had to say about previous Actionable Insight events:

“The Actionable Insight seminar was great food for thought with a fresh and logical approach from people who truly understand retail challenges; an inspirational event with data leading to action at its core. The team has gained invaluable ideas to keep House of Fraser at the forefront of digital marketing.” 

Maria Larina, Search Manager at House of Fraser

"Really great presentation that has aided the understanding of exactly what is required to drive a business forward.

Matt Roberts, Optimisation Manager at GiffGaff

"Confirmation that DC Storm are, once again, defining the solutions to digital's biggest challenges"

Duncan Popham, Managing Director at Total Search Solutions



Seth Richardson - CEO, DC Storm

Seth co-founded DC Storm in the UK in 2004, designing and coding the early versions of its ground-breaking digital marketing technology platform. In 2006 he became CEO and has successfully taken the company onwards, whilst further developing its intuitive technology alongside first class service. His astute business acumen assists brands to optimise their digital marketing; ensuring they have the competitive edge to succeed online.

James Collins - Operations Director

James has spent his whole career in the IT industry and has held senior project management and consulting roles. As well as a sound understanding of technology, he has strong people management and change management skills that enable DC Storm to deliver excellent and scalable support services.



Lewis Lenssen - Commercial Director

As DC Storm’s Commercial Director, Lewis has helped to mastermind the company’s growth strategy with his extensive experience in digital marketing delivery, measurement and valuation.  Prior to joining DC Storm, Lewis founded and built a search specialist travel advertising agency before turning his attention to helping a range of leading travel clients.


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