We look forward in consequence of our work for House of Fraser about the award as " Best Attribution Solution "in the" Drum Digital Trading Awards 2014 ". The Drum Digital Trading Awards honor the best services in the online ad market. The Awards recognize the most transparent and most effective companies, agencies and technology providers in the industry.
This award recognizes our pioneering project for House of Fraser, their affiliates based on the multichannel Attributionsmodells now pay for the actual contribution to the conversion or for sale.
DC Storm CEO, Seth Richardson, said: "We are very pleased, especially in view of the quite strong competition in this category entitled" to have won Best Attribution Solution ". This award recognizes DC Storm to continue with good results to develop action-oriented Attributionslösungen for our customers. "
After the implementation of the new compensation model, the number of provisioned Afffiliate touchpoints increased compared to a pure load-click Wins consideration by 83%.
Here you can read the full House of Fraser case study read.
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