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Attribution im Performance Marketing

PerformanceIn has released the attribution issue in its quarterly "Round Table" leaflet. The theme of this issue is a case study of DC Storm on the Conversion Attribution based on prior affiliate compensation model for House of Fraser.

 

PI Roundtable Supplements - Afftribution Issue

Enriched by views and opinions of leading industry experts, models are taken for attribution in the performance marketing and evaluated on the basis of the real example from House of Fraser. It demonstrates how Attribution will change the performance marketing.

Here you can download the entire issue on the PerformanceIn site now!

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