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StormIQ™ provides a fully integrated solution to track and manage all your online marketing. Manage, Optimise and Analyse PPC, Natural Search, Banners, Email Campaigns, Referrers and Affiliates. Take a different view.
The last thing you want to be doing is trawling through pages of data trying to establish which traffic source generated your site a conversion. StormIQ™ does this for you with our business rules, by deduping at the point of sale.
When you set up a traffic source in StormIQ™, you are able to assign a rule to say when to attribute a conversion to that specific traffic source.
For example if a user has come to your site initially through a PPC ad, and 2 days later comes through a banner, you may want to assign the conversion to the PPC ad. In StormIQ™ you could set up a business (or conversion) rule to ensure PPC is always attributed the conversion if clicked first.
Our reporting also allows you to see how effective your conversion rules are by analysing your conversions with alternative conversion rules.
Find out more about StormAnalytics™