Why StormIQ™?
StormIQ™ provides a fully integrated solution to track and manage all your
online marketing. Manage, Optimise and Analyse PPC, Natural Search, Banners,
Email Campaigns, Referrers and Affiliates. Take a different view.
Contact us today for a no risk trial
This web analytics training course will give you practical advice and knowledge on
using Analytics and where web analytics fits into your marketing. This course will
enable you to understand what to analyse and how to analyse it, as well as ensuring
the insights you gain from your analysis are fed back into your marketing strategy.
This is vital, enabling you to use the analytics data to deliver on your business
objectives.
Web Analytics Unravelled
A one day web analytics training course
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Time: | 10am – 4.30pm |
| Place: |
DC Storm Training School, 15-17 Middle Street, Brighton, BN1 1AL |
|
Cost: |
£259 per participant £345 per participant
!! SPECIAL OFFER !! 25% discount for all bookings placed before 30st April 2008
|
| Class Size: | Max 8 participants |
Download Web Analytics Training Overview
Who should attend?
Website owners or marketers who want to gain an insight into the world of web analytics and start using web analytics to drive marketing decisions.
Prerequisites
None.
How will I benefit?
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Understand what web analytics is.
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Fully appreciate what web analytics can do for your online-marketing.
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Be able to determine what you want to get out of your analytics solution.
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Understand what data will lead you to improve your site and online marketing successes.
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Learn how to action the insights you take from your analytics data.
Itinerary
10am- Coffee and Introductions
10.15am – Training Commences
1. What is Web Analytics?
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Industry definitions
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What web analytics is not
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What web analytics is!
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The importance of you the analyst
2. Think before you act!
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Asking yourself the right questions
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Setting business objectives
3. Pre-implementation Health Check
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Taking a walk in your customer’s shoes – the implication of site usability
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Identifying weak areas and hot spots
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The importance of qualitative data – surveys/site feedback
4. Importance of Correct Tracking Implementation
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Setting up a testing period and timeline
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Ensuring new pages/site versions are tagged
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What we can do and how we can help
11.30am: Tea Break
5. Analysing your data – What is useful?
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Identifying crucial KPI’s
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Understanding your customer behaviour
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Focusing on actionable metrics
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Gaining insight and making recommendations
6. Interpreting your data- what does it mean?
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Context, context, context!
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The importance of segmentation and points of comparison
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Setting benchmarks and goals
1pm – 2pm: Break for Lunch
(N.B. Lunch is not provided but there are some excellent eating establishments near the conference rooms)
7. Running Reports
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Using StormAnalytics™
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Available data/measures/KPIs
8. Actionable Insights
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The DMAIC (Define, Measure, Analyse, Improve and Control) model
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Understanding and implementing a continuous cycle of improvement
3.15pm: Tea Break
10. Case Study
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Allthingsgreen.net – ecommerce site
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Applying your knowledge to a real website with real business objectives
11. Your plan of action
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Setting personal objectives
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Opportunity for discussion
4.30pm – Finish
Training approach
Our interactive learning approach allows you to get the most out of your training session.
By taking a more hands on approach we believe people learn more efficiently and receive a
much more enjoyable learning experience!
Throughout the training we encourage you to bring back the learning experience to your own
website or company, and include individual and team exercises as well as case studies
throughout the session to make the training more relevant and applicable to you.
For each course you will receive a training guide with all notation and presentation
details for you to follow throughout the day. All writing materials and computer access is also
provided. All training documentation is also available through our Resource Centre.
Contact us for more information or book a place now.
Check available dates.
Training
Supported Engines
StormOptimiser™ supports all the leading search engines…
