DC Storm

 

Time:	10am – 4pm
Place:	Brighton Media Centre Conference Rooms, 15-17 Middle Street, Brighton, BN1 1AL
Cost:	£595 per participant
Class Size:	Max 8 participants

Who should attend

Clients who want to gain a good understanding of the full functionality of StormOptimiser™ and want to understand how to manage and optimise their paid search.

Prerequisites

Delegates should be using StormOptimiser™ and ideally have a site set up within the system. Delegates who are not yet collecting data are welcome to attend and will be provided with a site to analyse and

Itinerary

What is Profile Campaign Management?

• What profile campaign management is
• What StormOptimiser™ can do
• The main components of StormOptimiser™

 

Setting Up An Account

• Adding a search engine

 

Account Profile

• What the Account Profile is
• Managing Campaigns
• What tasks you can execute in the Account Profile

 

Creating a New Campaign Profile

• What a campaign profile is
• Viewing data at different levels
• Adding groupings and measures
• Adding filters

 

Creating Tasks

• What tasks are
• Running tasks/multiple tasks against your profile
• Setting up alerts
  

 

Creating Schedules

• What schedules are
• How to create and run a schedule

 

Equity Share

• What is Equity Share
• How to analyse equity share

 

PPC Strategies Using Profile Campaign Management

• Reducing CPA to meet Target CPA
• Achieving a higher position at the search engine whilst maintaining a steady CPA
• Identifying High Bounce Rates
• Analysing Low Conversion Rates
• Analysing Low CTR
• Actioning Low CTR
• Day Parting
• Integration with offline

 

 Training Approach

Our interactive learning approach allows you to get the most out of your training session. By taking a more hands-on approach we believe people learn more efficiently and gives you a much more enjoyable learning experience!

Each module is structured as follows:

• Explanation of key theories and definitions within module.
• Demonstration in StormIQ™ - Showing you all aspects of the section and how to carry out key tasks.
• Practical exercise – A 15 minute structured exercise to enable you to carry out tasks you are likely to encounter when using StormIQ™.
• Test – A 5 minute practice test to assess your knowledge of the module.

For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day. All writing materials and computer access is also provided. All training documentation is also available through our Resource Centre.

Contact us for more information or to book a course