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The StormAnalytics™: Technical course enables you to fully understand how the StormAnalytics™ tracking works. This day is key to ensure you and your clients are getting the most value from StormAnalytics™.
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Time: |
10am – 4pm |
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Place: |
Brighton Media Centre Conference Rooms, 15-17 Middle Street, Brighton, BN1 1AL |
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Cost: |
£595 per participant |
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Class Size: |
Max 8 participants |
Who should attend?
Clients who want to gain an in depth understanding of how the StormAnalytics™ Tracking works and who will be implementing the tracking or managing the implementation process.
Prequisites
Delegates should have a basic understanding of html and javascript.
Tracking Principles
- What is a traffic source?
- Key Data Definitions
- Landing Date vs. Visit Date
- Conversion Rules
- Tracking Types
Storm JS™ tracking explained
- Site tracking tag
- Tracking a sale/action
- Tracking Funnels
- Managing Dynamic Site Content
- Channel Tracking
- Cross Domain Tracking and Domain Variants
How is PPC Tracked?
- Setting up a search engine using Optimiser
- Tracking Parameters
How to Track Other Traffic Sources
- Where to configure your traffic sources
- How to configure your traffic sources
- Natural Search
- Direct
- Affiliate
- Banner
- Comparison Sites
Advanced JS™ Tracking
- Tracking a click event
Information on Tracking
- Where to locate information on Tracking
Training Approach
Our interactive learning approach allows you to get the most out of your training session. By taking a more hands-on approach we believe people learn more efficiently and gives you a much more enjoyable learning experience!
Each module is structured as follows:
- Explanation of key theories and definitions within module.
- Demonstration in StormIQ™ - Showing you all aspects of the section and how to carry out key tasks.
- Practical exercise – A 15 minute structured exercise to enable you to carry out tasks you are likely to encounter when using StormIQ™.
- Test – A 5 minute practice test to assess your knowledge of the module.
For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day. All writing materials and computer access is also provided. All training documentation is also available through our Resource Centre.
Contact us for more information or to book a course
Why StormIQ™?
StormIQ™ provides a fully integrated solution to track and manage all your online marketing. Manage, Optimise and Analyse PPC, Natural Search, Banners, Email Campaigns, Referrers and Affiliates. Take a different view.