DC Storm

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Time:	10am – 5pm
Place:	Brighton Media Centre Conference Rooms, 15-17 Middle Street, Brighton, BN1 1AL
Cost:	£595 per participant
Class Size:	Max 8 participants

Who should attend?

Clients who want to gain a good understanding of the full functionality of StormAnalytics™ and want to understand what data they will want to analyse.

Prerequisites

Delegates should be using StormAnalytics™ and ideally have a site set up within the system that is collecting data. Delegates who are not yet collecting data are welcome to attend and will be provided with a site to analyse through out the day.

How will I benefit?

Gain a good understanding of all functionality available with StormAnalytics™.
Empower you with knowledge and understanding to set up and run your own reports.
Gain confidence in understanding what to analyse in order to action your data.

Itinerary

10am- Coffee and Introductions 10.15am – Training Commences

Reporting Functionality & Usability

Introduction to Home Page
Introduction to Menu Structure

Running a Report

Getting Started – How to run a report
Adding/Removing Groupings & Measures

Data Views - Different perspectives on your data

Sales Action Reporting
Paid Search Performance Reporting
Visit Performance Reporting
Page Detail Reporting
Landing Performance Reporting
Cross Site Landing Performance
Funnel Reporting

Key Data Definitions

Landing/Visit Date Perspective
Conversion Rules
Top Level Groupings
Paid Search Groupings
Traffic Sources
Users
Sales, Actions & Conversions

Filters

Filter your data to drilldown into your reporting or exclude aspects of your data
Applying/Removing Filters
Applying multiple Filters

Navigation

Locking Columns
Ordering Columns
Resizing Columns
Refreshing the menu
Shrinking menu/designer
Multi-tabbed Reporting

Pivot Reporting

Turning row values into column headers
Why pivot reporting is a must!

User Lifecycle

Drilldown to the user level and see how they are navigating around your site

System Reports

Existing Reports set up by Data View
Customise System Reports by adding/editing groupings and measures

Saving Reports

My Reports – Reports accessible only by you
Site Reports – Share your reports with users who have access to a specific site
Agency Reports – Share your reports with anyone in your agency

Scheduling Reports

Schedule reports to run and be delivered to either the Download Centre or email addresses.
Schedule multiple reports/funnels
Choose the format of your reports (Excel, Multi sheet Excel, CSV, TSV or XML)

Analysing Your Data

Identifying Actionable KPIs
Useful KPIs to analyse
Example KPIs for different types of sites

Interpreting Your Data

How to get the most out of your data
Segmentation
Context
Trends
Useful reports – suggested reports to get you started

Tracking PPC

Setting up PPC campaigns
Importing Campaign Settings
Updating Destination URLs – pushing out tracking parameters

Setting up Traffic Sources

Tracking banners email campaigns, affiliates etc
Adding tracking parameters to destination URLs

Training Approach

Our interactive learning approach allows you to get the most out of your training session. By taking a more hands on approach we believe people learn more efficiently and receive a much more enjoyable learning experience!

Throughout the training we encourage you to bring back the learning experience to your own website or company, and include individual and team exercises as well as case studies throughout the session to make the training more relevant and applicable to you.

For each course you will receive a training guide with all notation and presentation details for you to follow throughout the day.

Why StormIQ™?

StormIQ™ provides a fully integrated solution to track and manage all your online marketing. Manage, Optimise and Analyse PPC, Natural Search, Banners, Email Campaigns, Referrers and Affiliates. Take a different view.