Why StormIQ™?
StormIQ™ provides a fully integrated solution to track and manage all your
online marketing. Manage, Optimise and Analyse PPC, Natural Search, Banners,
Email Campaigns, Referrers and Affiliates. Take a different view.
Contact us today for a no risk trial
StormAnalytics™
Features in detail
Data Views
Take a different view. StormAnalytics™ gives you multiple data perspectives
depending on what is important to you. Look at the ‘site visit date’ to analyse
how much money you made today and where it came from: Who arrived today? What
did they do? Switch to ‘landing date’ reports to see where the trail started.
What marketing is working and what marketing is influencing your sales – a
subtle difference but massively important! Switching data perspectives is
easy in StormAnalytics™ . Making smart campaign decisions has never been made
more simple.
User behaviour analysis
What are users doing on your site? How long are they staying? Which pages
are users viewing? StormAnalytics™ gives you this vital information to improve
areas of your site, drive up performance and increase ROI.
Click through to sale tracking
Whatever the source, we can track it all through one interface from the user’s
first click through to a full shopping basket.
Geo Analyser
The world is your oyster with our Geo Analyser. Find out who's been visiting
you from home and around the world.
Click Fraud Analyser
Identify Click Fraud to eliminate unwarranted costs and submit claims to
the search engines for fraudulent traffic!
Referrer Analysis
Find out who is directing traffic to your site and use the information to
build relationships with referrers who really matter to you and your success.
Goal/process tracking
Tracking your sales or a sign-up process step by step is easy with StormAnalytics™.
Identify user abandonment at specific steps and take the necessary measures
to resolve the issues.
Unique JavaScript library created for each site
Facilitates the use of custom rules applicable to distinct traffic sources
designed specifically for your site.
Configurable to track:
- PPC only
- Natural Search Only
- Full Web Analytics
All sources: one interface
Whether you're receiving traffic courtesy of Email Campaigns, Banner Ads
or Affiliates, you can track, analyse and report all from one user-interface.
Cookie lengths of different types of traffic can be individually configured
You set how long you want the expiry of cookies for each of your traffic
sources (banner, affiliates, search etc). This is completely configurable
on a site by site basis.
De-duping of media types at source
Confused over the true value of your sales and conversions across different
media types? Our de-duping process attributes conversions to one source
only, saving you the time and effort of trawling through multiple reports
to identify duplicates.
Conversion rules can be applied to different traffic sources. E.g. if a
user clicks "Banner A" first and then "Banner B" then
converts on "Banner A"
Rules include:
- If First - if the user first clicked on this ad then attribute sale
to this traffic source
- If Last - if the user last clicked on this ad then
attribute sale to this traffic source
- If Cookied – if the user has ever
clicked on this ad and there is a valid cookie then attribute sale to
this traffic source
Graphical user interface
Are numb3r5 confusing you? See at a glance how your site or campaign is
performing in graphical form. Set up your own customisable dashboard to
display the information that really matters to you.
Export data to excel
Do you want to manipulate and drill down into your data further? Export
your data to Excel in one click.
Custom reports
What data is crucial to the success of your site or campaign? Define your
own custom reports and report templates, schedule them to run at specific
times and have them emailed to your Inbox.