Storm Tracking

Inaccurate data leads to improper decisions. In order to understand the true picture behind online marketing, the data that is captured must be both complete and reliable.

Storm tracks every single site visit from all online traffic sources to the highest accuracy - including PPC, natural search, email, display, and social media, and tracks down to individual site visits, user sessions and on-site actions.

Why Storm Tracking is used by some of the UK's busiest sites:

• High availability and redundancy makes Storm Tracking extremely reliable and ensures it won’t risk your site’s performance
• A simple JavaScript tag means easy installation
• Automatic integration of your existing accounts so you don’t have to spend time manually applying tracking parameters
• Understand all the interactions over any time period during the complete customer journey and maximise your sales opportunities
• Comprehensive tracking from source to sale across multiple domains
• Multiple basket item conversion tracking and currency conversion for straightforward reporting

Custom Tracking Options:

• Track internal site searches - compare what a customer searched for to find a site and then what they searched for when they arrived, giving invaluable insight into relevant landing page content
• Track flash video interaction in detail
• Track on-site events other than conversions, including exit links, newsletter signups, competition entries and just about anything else
• If a customer logs into a site, track multiple site visits and link by user login. This allows customers to be tracked when they log into the site from different locations

Contact us:

To discuss any of our features, and how DC Storm can help your business, please get in touch.