Storm Optimiser
Bespoke Campaigns
Storm Optimiser provides users with a rules framework and the tools to implement and refine a bespoke, transparent PPC strategy that is specific to each business.
Different to a black box, one-size-fits-all approach; Storm Optimiser allows for the integration of business data and the implementation of bidding rules that reflect a deep understanding of all business and marketing requirements.
Automated optimisation
Bid changes can be reviewed before implementing them, or a strategy can be fully automated. The process efficiencies allow time to be focused on developing and testing refinements which will ultimately drive better performance.
Key features:
- Rules based optimisation framework
- Rules can be as broad or granular as required by any business
- Optimise campaigns based on the user’s entire journey to sale through multiple online channels, not just the last PPC click
- Apply custom optimisation rules, however complex
- Bidding strategies that take into consideration search volumes as well as conversion performance enable whole campaigns to be optimised
- Ensure accurate revenue figures by importing cancellations and 3rd party application data
- Automatically pause ads for items that are low in stock
- Identify sudden peaks and troughs within campaigns and take action
- Schedule ad copy changes and dynamically update price information within ads
Key benefits:
- Optimise PPC bidding based on business specific rules in order to maximise performance
- Save time by automating time consuming tasks
- Prevent disregarding keywords that make a contribution at an early stage in the buying cycle
- Understand and refine optimisation
Find out more:
- Case Study - eConversions reduce time spent on PPC analysis and optimisation by 35% with Storm for Affiliates.
- Case Study - Hoseasons increase ROI by 100% in 1 month
Contact us:
To discuss any of our features, and how DC Storm can help your business, please get in touch.