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Storm Optimiser

Bespoke Campaigns

Storm Optimiser provides users with a rules framework and the tools to implement and refine a bespoke, transparent PPC strategy that is specific to each business.

Different to a black box, one-size-fits-all approach; Storm Optimiser allows for the integration of business data and the implementation of bidding rules that reflect a deep understanding of all business and marketing requirements.

Automated optimisation

Bid changes can be reviewed before implementing them, or a strategy can be fully automated. The process efficiencies allow time to be focused on developing and testing refinements which will ultimately drive better performance.

Key features:

  • Rules based optimisation framework
  • Rules can be as broad or granular as required by any business
  • Optimise campaigns based on the user’s entire journey to sale through multiple online channels, not just the last PPC click
  • Apply custom optimisation rules, however complex
  • Bidding strategies that take into consideration search volumes as well as conversion performance enable whole campaigns to be optimised
  • Ensure accurate revenue figures by importing cancellations and 3rd party application data
  • Automatically pause ads for items that are low in stock
  • Identify sudden peaks and troughs within campaigns and take action
  • Schedule ad copy changes and dynamically update price information within ads

Key benefits:

  • Optimise PPC bidding based on business specific rules in order to maximise performance
  • Save time by automating time consuming tasks
  • Prevent disregarding keywords that make a contribution at an early stage in the buying cycle
  • Understand and refine optimisation

 

Find out more:

 

Contact us:

To discuss any of our features, and how DC Storm can help your business, please get in touch.

 

Call us today on:

+44 1273 807272

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