Storm for Agencies
Clients increasingly put pressure on their Agencies to deliver improved campaign performance whilst at the same time trying to reduce overall agency fees.
DC Storm empowers Agencies to operate in this highly competitive environment without impacting heavily on margins. This is done by enabling agencies to deliver efficiency savings, improve campaign performance and as a result strengthen client communications and relationships.
DC Storm have worked with smart Agencies to win new business and deliver performance since 2005. Our close relationships with our key agencies, including Summit Media, Propellernet and Conrad Advertising, have helped our technology to stay ahead of our competitors as we encourage input into product direction and value feedback when developing our roadmap.
Reporting efficiencies
The Storm platform frees Agencies from the treadmill of reporting cycles.
Agencies are often burdened with report generation both for their clients and for the administration of their own business. A combination of factors contribute to a highly complex problem that can consume hours of high paid effort:
- Data must be gathered from multiple sources
- Clients have bespoke requirements
- Report delivery timing is critical
- Source data availability timings fluctuate
- 3rd party data is difficult to match to tracking data
This results in smart Agency staff spending their time generating reports for clients rather than focusing their time on improving performance.
At DC Storm we have developed a reporting environment that enables even the most complex reports to be generated and distributed automatically.
By using Microsoft Excel as a powerful but familiar interface as a template for reports, they can be designed and implemented quickly and accurately:
- Report across all of your clients, as well as on individual clients
- Include graphs and charts
- Pivot data
- Reference or pull data from other sources and spreadsheets
- Input custom formulae
- Brand using Agency and Client branding/logos
Optimising PPC
Digital marketing agencies learn about their clients and their clients businesses so that they have the combination of technical and business knowledge that enables them to optimise PPC campaigns effectively and in their own unique way. This knowledge is what differentiates them from their competition and it is ultimately the intellectual property that delivers results for clients.
How can all of this bespoke and specialist knowledge translate into using a PPC optimisation tool that is built around a generic algorithm? Answer – It can’t! What’s more, how does an agency differentiate itself from other agencies if they are using the same tool? Answer – they can’t!
With DC Storm, agencies are able to apply their understanding and knowledge to their clients’ campaigns by building bespoke rules and optimisation algorithms. The Storm Optimiser framework enables innovation, retaining differentiators and importantly delivering results for clients.
There are always hundreds of tasks that can be done to a campaign to help improve performance but time is always limited. DC Storm prioritises optimisation tasks so that you focus on the big wins first; then if time permits continue to work through the smaller wins and really fine tune the campaign.
Help with winning pitches
Winning competitive pitches requires a strong understanding of how technology meets the Client's, often complex and unique, requirements. Matching technology to requirements is a skill that Agencies need to develop, however Clients often ask very detailed questions which are usually best answered by the vendor.
We have a vast experience of clients and their requirements which can often be a valuable reference for developing new strategies or solutions. At DC Storm we work very closely with our Agencies and will always help answer specific questions for RFI/RFP, or even come in to the pitch to help the agency win new business.
Training and accreditation
Adopting new technology can be time consuming and a distraction for the team. DC Storm have developed Storm Professional which allows staff to learn at their own pace using online video tutorials and multiple choice exams.
Clients and Management can be reassured that staff have the expertise in the appropriate modules of Storm as they need to pass and maintain their Storm qualification.
Technology moves fast and so does Storm Professional. As the technology evolves, DC Storm keeps the Storm Professional qualification current by continually updating course material and exams. This means that all Storm Professionals need to renew their qualification every year, again reassuring managers and clients that the team are well equipped to deliver the best results from Storm.
Additionally, Agencies who have 2 or more staff qualified as Storm Professionals become a Storm Accredited Agency and benefit from helping to shape the product roadmap.
Contact us:
To discuss any of our features, and how DC Storm can help your business, please get in touch.