Storm for Travel

The Flexibility of the Storm Platform, combined with the expertise of our client services team makes DC Storm perfect for the specific needs of online travel marketers.

Accurate tracking of users over a long buying cycle, clear insights into the profitability of all channels and a framework for creating bespoke optimisation strategies are essential for the success of digital marketing in the travel sector.

Analyse customer behaviour

Storm allows the application of custom attribution models to assign real value to sales. The sale lifecycle is often long and complicated and can occur across many different channels, so to see the real value of each channel an advanced attribution model must be used.

These customisable rules allow channels to be treated in different ways; for example a search involving a brand term must be treated very differently depending on where in the user lifecycle the term occurred.

Long tail keywords can be very significant when a user first starts their search for travel but these are often hard to attribute actual value to using a basic attribution model. The Storm Platform cuts out the guesswork and allows you to attribute value to these keywords and optimise your bids to get maximum return.

Dynamically populate creative text

One of the most significant factors in influencing a user to click on a link is price – with the lowest the most enticing. Storm’s Data Integration supports the upload of ad parameters to dynamically update the creative text with the lowest price available. This upload can be done manually or automatically to ensure the highest number of visits to the site.

Attribute true profit margins

Travel has some of the largest variations in margins on products of any industry, and these are very often unknown at the point of sale.

The travel sales model means that travel companies are often selling others’ products before the final price has been agreed, which makes it very difficult to attribute actual margins to each of the online channels that have contributed to a sale.

Storm overcomes this issue by allowing users to upload the true margins after the sale. The margins can then be attributed to the channels according to the user defined allocation rules to see the income generated from your online activity.

Find out more:

• Case Study - Hoseasons increase ROI by 100% in one month with Storm
  

Contact us:

To discuss any of our features, and how DC Storm can help your business, please get in touch.