DC Storm

StormOptimiser™

StormOptimiser 2.0 introduces Profile Campaign Management™; a revolutionary tool to optimise and manage paid search campaigns.

Profile Campaign Management enables PPC marketers to create custom reports using multiple data sources and then create tasks to be executed against the output from these reports. Reports can be saved as profiles, re-opened and run against different date ranges. Saved profiles can also have tasks scheduled to automatically optimise the campaign according to highly customisable business rules defined within the profile.

The Profile Campaign Manager consists of 3 fundamental components:

Profiles – the profile is a subset of your PPC campaign and can be defined to include relevant fields and filters. The unique account explorer makes navigation through the various levels of the campaign easier and clearer. The output of an executed profile is a set of records which include campaign, AdGroup, keyword and creative.

Tasks - are actions associated with a profile. You choose from a set of built-in actions (e.g. pause AdGroup, change bid price etc), supply the parameters appropriate to the situation and save it within a profile. Tasks are applied to the output of the profile, e.g. if your profile filters by AdGroup=”brand” and a task is executed to pause keywords, Storm will only pause the keywords in the brand AdGroup.

Schedules - allow you to schedule any of your tasks. Schedules are highly customisable and can be created for single events or recurring optimisations. For example it is very easy to increase the bid price during office hours and reduce it outside of office hours using schedules.

Learn about the features of StormOptimiser™ in more detail

Download a StormOptimiser™ PDF information sheet