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Tracking Facebook Ads
Posted: 09th Mar 2010
Want to track facebook ads through Storm? No problem. Simply set up a PPC traffic source called ‘Facebook’ (click here if you aren’t sure how) and use the ‘cgn’ and ‘kw’ parameters to capture adgroup and keyword respectively. Your URL will look something like this:
www.acmeretail.com?_$ja=tsid:1234|cgn:Brand-Trainers|kw:Etnies+Trainers
This will allow you not only see how much traffic your facebook ads have generated to your website, but include them in your sales attribution.
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Why StormIQ™?
StormIQ™ provides a fully integrated solution to track and manage all your online marketing. Manage, Optimise and Analyse PPC, Natural Search, Banners, Email Campaigns, Referrers and Affiliates. Take a different view.