DC Storm

Newsletter, Issue 4

Posted: 11th Jun 2009

New StormOptimiser Functionality

Optimisation Groupings & Measures

Two new folders full of useful optimisation groupings and measures have been created for StormOptimiser accounts. These new PPC groupings and measures enable you to analyse and optimise your PPC campaigns delivering greater insight and control to help you improve the performance of your PPC campaigns.

New fields include:

Quality Score: Analyse your current quality score and identify how your quality score has changed over time. This is useful to see what effect changes to landing page and creatives has had on your quality score

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Bid Gap: There are 2 types of Bid Gap; 1st Page Bid Gap displays the difference in cpc between your current max bid and the minimum bid to appear on page 1. Avg CPC Bid Gap is the gap between the current bid price and the avg cpc that you have paid for your traffic over a period.

First Page Bid: The bid price to appear on page 1 of the search results. This is available for current and historical.

Days since New: Days since the keyword listing was created/added to Storm.

Days since last Change: Days since the keyword listing was changed or updated.

These new fields are available in Landing & PPC performance reports and StormOptimiser.

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