Optimisation for any business
One size does not fit all
No two businesses are the same, yet the tools and conventions of PPC optimisation usually mean that identical strategies and standard sets of rules are applied to campaigns – irrespective of the requirements of the business.
Whilst this approach may provide acceptable results for some companies, at DC Storm we believe that this limits the potential for any forward-looking business to gain maximum results from their PPC campaigns.
Optimisation strategies for different business needs
One website may have significant variations in demand and availability on an hourly or daily basis, whilst others have lead times of several months with complex buying cycles – these cannot be treated in the same way.
Even within a business different product lines, destinations or audiences may need a tailored approach.
Develop bespoke approaches at Account, Campaign, Adgroup or Keyword level
DC Storm have created a framework for building the ultimate optimisation strategy that is specific to each business; as well as creating customised rules for every part of a campaign at the level that reflects the business need.
Instead of using a preconfigured bid algorithm Storm has an automated bid management framework and a language for expressing bidding strategies and rules. Bidding rules are expressed in terms of:
- The areas of the campaigns that need to be bid managed differently
- The bidding rules of each area
- The regularity of optimisation
Storm allows bid decisions to be made based on media, tracking or even external data sources and allows the automation of any bidding strategy.
Get the right optimisation strategy for your business
As businesses gain a better understanding and more control of their digital marketing, the black box approach to campaign optimisation becomes ever more outdated.
By providing an open, flexible and customisable optimisation platform DC Storm have enabled companies to devise innovative optimisation strategies specific to their business and significantly improve the results of their campaigns.
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To discuss any of our features, and how DC Storm can help your business, please get in touch.
