Integration of Business Data

Incorporate offline and external data into digital marketing analysis

In the dynamic world of digital marketing, many factors can affect the way that data is viewed. Sales may be cancelled, changed, or take place offline whilst still being an important indicator of digital success.

Other factors, like varying order margins and currency conversion rates may drastically affect the way that profit is measured. Online data can also dictate offline activity, such as ordering stock according to the rate of online sales.

Any platform that claims to offer an accurate measure of performance must be able to take all of these factors into account.

Built with flexibility in mind – the possibilities are endless!

In the same way that DC Storm makes sure that clients own the data they provide, Storm Data Integration also allows external data of any shape or size to be imported and exported as part of the Storm Platform.

Once integrated, external data is treated just like any other data and is available in all reports and for PPC optimisation.

There are many ways that data can be uploaded into Storm:

• Update conversion data after the point of sale – either through a scheduled data import or through a call to the DC Storm API
• Register conversions remotely by calling a URL – this allows for sale events to be triggered both manually, for offline conversions, and through external systems such as CRM platforms
• Upload product feeds to control the display of product specific PPC ads according to available stock, and to insert price information dynamically into ad text
• Import order margins to analyse true ROI – for example, the order margin on booking a hotel may be completely different from the order margin for booking a flight
• Incorporate telephone orders and other offline conversion data to see the overall marketing picture
• Import pre-defined currency conversion rates effective from a future date, to convert financial values into a uniform currency automatically

Data can also be exported from Storm in different ways:

• Build bespoke reports from granular data through Storm Reporting
• Call any report created through the Storm API for use externally
• Export profit and loss data into an accounting package
• Customise automated export management and performance reports to change their look and feel

 Storm’s data integration functionality enables diverse business needs to be satisfied and provides a complete overview of the performance of all marketing activity.

Find out more:

• Storm Data Integration - link your offline and external data to your digital marketing.
• Case study - Hoseasons use Storm Data Integration to allocate margins to their campaigns and increase ROI by 100% in 1 month.

Contact us:

To discuss any of our features, and how DC Storm can help your business, please get in touch.