Implementing Marketing Tags
CONTAINER TAG VIDEO
Overcome complicated tag management
The rise in remarketing and performance based marketing has increased the need for tracking tags to be added and removed quickly and easily.
For large sites with many different products and categories, the amount of tags that need to be implemented can be daunting and requires the involvement of your technical staff at short notice.
To add to the headache, re-tagging is required whenever:
- A site or a page is re-designed or re-structured
- A new product or service is launched that requires remarketing
- An old product or service is retired
- A remarketing strategy needs tweaking to either refine audience lists or try out a completely new approach
Effectively target specific Audiences
Google remarketing is quickly catching on as a source of highly targeted traffic that helps to squeeze maximum return out of your online marketing budget.
By adding a Google remarketing tag to each page of a site, users are tracked as they exit having viewed specific content. An audience list is built up of people who are interested in a specific product or service. This product or service can then be ‘remarketed’ to the target audience in the form of display and text ads when they later browse the web.
This type of campaign requires tags to be added and removed often, something which is time consuming and costly if it has to be done manually by involving web developers.
Storm Container Tag allows marketers to manage tags themselves
By using Storm Container Tag, all remarketing tags can be implemented through Storm without the need to involve technical staff and without having to use a CMS.
This allows marketers to work independently of other business teams which are undoubtedly busy on other tasks, and gives them the flexibility to apply and modify their remarketing strategy with ease and total control.
- Add and remove remarketing tags on any site page outside of the CMS and without involving developers
- Apply remarketing tags to groups of pages or entire site sections in one go
- Ensure that remarketing tags are added to new site pages automatically
- Reconfigure and tweak remarketing approaches for maximum return
Storm Container Tag allows marketers to implement and develop effective remarketing strategies independently, without having to constantly involve developers.
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