Management Team
Seth Richardson (CEO)
Seth co-founded DC Storm in the UK in 2004, designing and coding the early versions of its ground-breaking digital marketing technology platform. In 2006, Seth became CEO and has successfully taken the company onwards, orchestrating a number of key new product launches, and further developing its intuitive technology alongside first class service.
With an unusual blend of software development and business skills, Seth has a complete understanding of the underlying technologies as well as the business opportunities they enable. He is well known in the Search and Affiliate space, and respected within the industry for his expertise and knowledge as well as astute business acumen for assisting brands to optimise their digital marketing via actionable insight and control across all digital channels; ensuring they have the competitive edge to succeed online.
Lewis Lenssen (Commercial Director)
As DC Storm’s Commercial Director, Lewis has helped to mastermind the digital marketing technology company’s growth strategy, building relationships with advertisers and the key agencies and networks looking to further optimise their digital marketing activity.
Previously, he founded and built the search specialist travel advertising agency Netizen Digital before turning his attention to helping a range of leading fashion and luxury brands to maximise their social media and online PR presence.
With extensive experience in digital marketing delivery, measurement and valuation, Lewis has a deep understanding of the channels available for marketing and building businesses online, but more importantly, how these should be tracked, analysed and prioritised.
James Collins (Operations Director)
James has spent his whole career in the IT industry and has held senior project management and consulting roles. As well as a sound understanding of technology, he has strong people management and change management skills that enable DC Storm to deliver excellent and scalable support services.
James joined DC Storm in October 2009 and has focused on building the professional service teams that support the DC Storm software. As well as a flexible and responsive client management and support desk, James has led the development of a training and accreditation program and a team of consultants.
Peter Hutchinson (Professional Service Director)
Peter started his consulting career working for Deloitte in their ERP implementation practice. In the last six years he has applied these skills to digital marketing and has been a director of a specialist search agency and a travel focused, full service advertising agency. Peter has a broad understanding of all channels of digital marketing but has also been involved in the detailed strategy planning and execution of several very large and successful search campaigns.
Since joining DC Storm Peter has provided consulting services to some of the larger clients and has helped several of the agency clients to plan the migration of their existing clients to DC Storm.
Peter Davies (Joint CTO)
Peter co-founded DC Storm with Seth and has driven the technical development of the software. Before DC Storm he held senior positions at several large corporates including BAA, McAffee and AltaVista. During his 20 years at the software development coalface, Peter has accumulated an impressive range of database and coding skills with a particular emphasis on large, highly scalable software solutions.
Peter designed the application architecture upon which the DC Storm platform operates and has worked closely with the Data Architect to integrate the systems into a single, scalable and interoperable entity.
Douglas Klein (Joint CTO)
Douglas has worked in business systems development for over 20 years. He has held senior analyst and developer roles within major corporations but in the last 10 years has focused on the design and management of large database applications.
Douglas is the lead data architect for DC Storm and he is responsible for ensuring the safety and availability of all data assets. He has taken the lead in establishing the architecture and processes that enable the system to reliably collect, integrate, aggregate and analyse huge volumes of detailed tracking and media data.
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