Management Team
Seth Richardson (CEO)
Seth co-founded DC Storm in the UK in 2004, designing and coding the early versions of its ground-breaking digital marketing technology platform. In 2006, Seth became CEO and has successfully taken the company onwards, orchestrating a number of key new product launches, and further developing its intuitive technology alongside first class service.
Well known in the Search and Affiliate space, Seth is respected within the industry for his expertise and knowledge. His astute business acumen assists brands to optimise their digital marketing via actionable insight and gives clients control across all digital channels; ensuring they have the competitive edge to succeed online.
Lewis Lenssen (Commercial Director)
As DC Storm’s Commercial Director, Lewis has helped to mastermind the digital marketing technology company’s growth strategy, building relationships with advertisers and the key agencies and networks looking to further optimise their digital marketing activity.
Previously, he founded and built the search specialist travel advertising agency Netizen Digital before turning his attention to helping a range of leading fashion and luxury brands to maximise their social media and online PR presence.
With extensive experience in digital marketing delivery, measurement and valuation, Lewis has a deep understanding of the channels available for marketing and building businesses online, but more importantly, how these should be tracked, analysed and prioritised.
James Collins (Operations Director)
James has spent his whole career in the IT industry and has held senior project management and consulting roles. As well as a sound understanding of technology, he has strong people management and change management skills that enable DC Storm to deliver excellent and scalable support services.
James joined DC Storm in October 2009 and has focused on building the professional service teams that support the DC Storm software. As well as a flexible and responsive client management and support desk, James has led the development of a training and accreditation program and a team of consultants.
Peter Hutchinson (Professional Service Director)
Peter started his consulting career working for Deloitte in their ERP implementation practice. In the last six years he has applied these skills to digital marketing and has been a director of a specialist search agency and a travel focused, full service advertising agency. Peter has a broad understanding of all channels of digital marketing but has also been involved in the detailed strategy planning and execution of several very large and successful search campaigns.
Since joining DC Storm Peter has provided consulting services to some of the larger clients and has helped several of the agency clients to plan the migration of their existing clients to DC Storm.
Anna Sjöström Walton (Marketing Director)
Anna, who has worked in the digital media industry since the late 1990s, leads DC Storm’s marketing and PR strategy as it continues to be one of the UK’s most progressive multichannel digital marketing optimisation specialists.
Before joining DC Storm, Anna worked extensively in the interactive entertainment and media sector, developing growth initiatives for both established companies and a select group of digital start-ups.
Anna’s unique blend of experience in marketing, business development and international expansion across interactive design, interactive entertainment and digital publishing, gives her the perfect strategic insight to ensure DC Storm’s professional services and technological innovation remains at the forefront in the market.
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